
Riding the crest of unmitigated popularity of the 20th century in the area of ladies perfumes, ladies ready-mades, ladies sunglasses, Chanel debuted the chronograph landscape with the launch of the first batch of Chanel avant-garde designer watches in 1987. While eager, wide eyed and cash rich customers took chronograph technology for granted with a fashion magnate like Chanel, it was the sheer designer novelty of the Chanel brand of watches that captured the imagination of [...]